{ "url": "https://engine-asia.com/en/companies/ryosho-thailand/news/products/aa131e3f7e", "kind": "detail", "locale": "en", "updatedAt": "2026-11-01", "title": "Bringing New Possibilities to Thailand Through Japanese Quality｜RYOSHO Tackles Factory Heat with Kubota's AREA Air Conditioner | ENGINE.", "description": "RYOSHO (THAILAND) offers Kubota's AREA AIR CONDITIONER as a solution to heat-related challenges in factories and manufacturing facilities across Thailand. Featuring a powerful airflow of up to 130 m³/min, a long-distance air delivery of approximately 20 meters, and a space-saving design that supports both wall-mounted and ceiling-suspended installations, the system provides an effective cooling solution for industrial environments. From proposing Japanese-quality equipment to on-site assessments, system design, installation, and maintenance, RYOSHO (THAILAND) provides comprehensive support to improve working environments and address operational challenges in Thailand's manufacturing industry.", "about": [ "Products & Services" ], "entityType": "news", "answer": "RYOSHO (THAILAND) offers Kubota's AREA AIR CONDITIONER as a solution to heat-related challenges in factories and manufacturing facilities across Thailand. Featuring a powerful airflow of up to 130 m³/min, a long-distance air delivery of approximately 20 meters, and a space-saving design that supports both wall-mounted and ceiling-suspended installations, the system provides an effective cooling solution for industrial environments. From proposing Japanese-quality equipment to on-site assessments, system design, installation, and maintenance, RYOSHO (THAILAND) provides comprehensive support to improve working environments and address operational challenges in Thailand's manufacturing industry.", "keyPoints": null, "blocks": [ { "body": "In recent years, Thailand's manufacturing industry has shown growing interest in reducing factory heat and improving working conditions. With a hot, humid climate throughout much of the year and increasing pressure to recruit and retain employees, many factories are finding that conventional fans and ventilation alone are not enough to address the problem.\n\nAt RYOSHO (THAILAND) CO., LTD., our business is built around a commitment to Japanese quality: bringing high-quality Japanese products, technologies, and innovative ideas to the Thai market. We have worked to address a wide range of challenges faced by manufacturers. One solution we are currently focusing on is the AREA Air Conditioner from Kubota Air Conditioner Co., Ltd.\n\nIn this article, we introduce our approach to business and explain how we are helping manufacturers in Thailand tackle factory heat through the AREA Air Conditioner.", "heading": "New Solutions for Thailand's Manufacturing Industry — From Japanese-Quality Equipment to Installation and Maintenance", "imageColumns": "1", "imageSize": "full" }, { "body": "Manufacturers from Japan, China, Europe, the United States, and many other countries compete in the Thai market. As the range of available products expands, price competition continues to intensify.\n\nEven in this competitive environment, our commitment to Japanese quality remains unchanged.\n\nJapanese products are sometimes perceived as more expensive than alternatives from other countries. Our focus is on helping customers recognize the true value of a product and make informed decisions based on more than just price.\n\nQuality, safety, ease of use, long-term reliability, and after-sales support all contribute to a product's value over time.\n\nThrough Japanese products and technologies, we strive to provide practical solutions to our customers' challenges. Achieving this requires more than product knowledge. It also means understanding the difficulties customers face and proposing solutions that genuinely meet their needs.\n\nAbove all, we aim to build relationships where customers not only want to purchase our products but also feel confident entrusting their projects to RYOSHO.\n\nThis commitment to earning customers' trust is at the heart of our sales approach and the value we strive to deliver.", "heading": "A Trading Company with Engineering Expertise, Delivering Japanese Quality in Thailand" }, { "body": "Manufacturers from Japan, China, Europe, the United States, and many other countries compete in the Thai market. As the range of available products expands, price competition continues to intensify.\n\nEven in this competitive environment, our commitment to Japanese quality remains unchanged.\n\nJapanese products are sometimes perceived as more expensive than alternatives from other countries. Our focus is on helping customers recognize the true value of a product and make informed decisions based on more than just price.\n\nQuality, safety, ease of use, long-term reliability, and after-sales support all contribute to a product's value over time.\n\nThrough Japanese products and technologies, we strive to provide practical solutions to our customers' challenges. Achieving this requires more than product knowledge. It also means understanding the difficulties customers face and proposing solutions that genuinely meet their needs.\n\nAbove all, we aim to build relationships where customers not only want to purchase our products but also feel confident entrusting their projects to RYOSHO.\n\nThis commitment to earning customers' trust is at the heart of our sales approach and the value we strive to deliver.", "heading": "Japanese Quality at the Heart of RYOSHO Thailand's Business" }, { "body": "One of our current priorities is addressing excessive heat in Thailand's manufacturing workplaces.\n\nFor many years, high temperatures inside factories in Thailand have been widely accepted as an unavoidable part of the working environment. Cooling an entire factory can require significant investment and electricity costs, so fans and ventilation have traditionally been the main methods used to manage heat.\n\nIn the past, we often heard comments such as, \"Installing air conditioning won't directly improve productivity,\" or \"We simply can't justify that level of investment.\"\n\nIn recent years, however, attitudes have begun to change.\n\nAs competition for skilled manufacturing workers intensifies, providing a comfortable working environment has become an increasingly important priority for companies.\n\nRepresentatives visiting factories in Thailand from Japanese headquarters are also placing greater emphasis on measures to reduce heat and improve working conditions.\n\nIn response to these changing needs, we are challenging the long-held assumption that factories in Thailand must inevitably be hot and introducing new technologies and products to help create better working environments.", "heading": "Rethinking the Heat in Thailand's Factories" }, { "body": "One practical solution is the AREA Air Conditioner from Kubota Air Conditioner Co., Ltd.\n\nThe AREA Air Conditioner is designed to provide targeted cooling in large spaces such as factories and warehouses, delivering cool air to specific work areas without requiring the entire facility to be air-conditioned.\n\n![](/assets/media/TOPSTORY-ryosho3.webp)\n\n### Key Features of the AREA Air Conditioner\n**・High Airflow and Long-Distance Air Delivery**\nThe 10 HP model delivers a maximum airflow of 130 m³/min, sending cool air approximately 20 meters away.\n\n**・Effective Cooling for Large Work Areas**\nPowerful airflow carries cool air over long distances, helping address heat in work areas that conventional air conditioning systems may struggle to reach effectively.\n\n**・Slim, Space-Saving Design**\nIts slim indoor unit can be installed on walls or suspended from ceilings, helping preserve valuable floor space for manufacturing operations.\n\n**・Flexible Installation Options**\nIts flexible installation options make it suitable for facilities where space is limited, including factories equipped with overhead cranes or large production machinery.", "bodyAfter": "Drawing on our experience with Mitsubishi Electric air conditioning systems, we offer a solution in Thailand that combines Kubota AREA Air Conditioner indoor units with Mitsubishi Electric outdoor units.\nThrough on-site surveys, we carefully assess work areas, equipment layouts, and customers' specific requirements before recommending suitable installation locations and methods.\nWe also provide after-sales maintenance, helping customers operate their equipment reliably and with confidence over the long term.\n\nThe AREA Air Conditioner has already been installed at manufacturing and logistics facilities in Thailand.", "heading": "Kubota's AREA Air Conditioner Delivers Powerful Airflow Over Long Distances", "images": [ { "src": "/assets/media/ryosho-area-3.webp" } ] }, { "body": "* T.S.K. FORGING CO., LTD.\n Automotive Metal Parts Manufacturer\n\n ![](/assets/media/messageImage_1792038437857.webp)\n* Katolec Global Logistics (Thailand) Co., Ltd.\n Logistics and Warehousing Facility\n\n ![](/assets/media/katolec9.webp)", "heading": "AREA Air Conditioner Installations in Thailand", "imageColumns": "1", "imageSize": "full" }, { "body": "See the AREA Air Conditioner in person at our booth!\n\nDates: November 18 (Wednesday) – November 21 (Saturday), 2026\nVenue: BITEC (Bangkok International Trade & Exhibition Centre)\nLocation: **Hall 99 / Booth 9E55**\n", "bodyAfter": "![▲ Group photo of staff members who participated in METALEX 2025](/assets/media/TOPSTORY-ryosho9.webp \"▲ Group photo of staff members who participated in METALEX 2025\")", "heading": "RYOSHO at METALEX 2026", "imageColumns": "2", "imageSize": "full", "images": [ { "src": "/assets/media/TOPSTORY-ryosho6.webp" }, { "src": "/assets/media/TOPSTORY-ryosho7.webp" } ] }, { "body": "Our goal in introducing the AREA Air Conditioner goes beyond simply cooling factories.\n\nWe want to create working environments where manufacturing employees can work more safely and comfortably, while helping companies improve employee retention and support sustainable business growth.\n\nJapanese manufacturers have played an important role in Thailand's industrial development over many years. We hope to carry forward the spirit and values established by those who came before us while continuing to embrace new technologies and ideas.\n\nBy challenging long-held assumptions, we aim to make safer, more comfortable working environments the new standard for Thailand's manufacturing industry.\n\nWith Japanese quality at the heart of everything we do, we will continue to develop and propose solutions that address our customers' challenges and contribute to a better future for Thailand's manufacturing sector.\n\n", "bodyAfter": "**RYOSHO (THAILAND) CO., LTD.**\n**Ryohei Yabu**\n**General Manager**\n**Ecology and Facilities Department**\n**Facilities & Automation Systems Division**\n\n### Career Background\n2012: Joined RYODEN CORPORATION. Responsible for sales in the energy-saving and air conditioning businesses at the Shizuoka Branch.\nNovember 2019: Assigned to RYOSHO Thailand.\nGeneral Manager overseeing sales in the air conditioning and refrigeration business.", "heading": "Setting a New Standard for Thailand's Manufacturing Workplaces Through Japanese Quality", "images": [ { "src": "/assets/media/TOPSTORY-ryosho1.webp" } ] } ], "featuredCompany": { "name": "RYOSHO (THAILAND) CO., LTD.", "url": "https://engine-asia.com/en/companies/ryosho-thailand" }, "related": [], "publisher": { "name": "ENGINE MEDIA SOLUTIONS ASIA CO., LTD.", "url": "https://engine-asia.com/jp" }, "company": { "name": "RYOSHO (THAILAND) CO., LTD.", "url": "", "email": "", "telephone": "+66-2-670-0385（バンコク本社）", "address": { "addressCountry": "TH", "map": "", "postalCode": "10120", "label": "Bangkok Head Office", "streetAddress": "Unit 1507, Empire Tower, 15th Floor, 1 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120, Thailand" } }, "sections": [ { "id": "news-aa131e3f7e", "type": "articleDetail", "heading": null, "answer": null, "anchor": "https://engine-asia.com/en/companies/ryosho-thailand/news/products/aa131e3f7e#news-aa131e3f7e" } ], "lists": [], "faq": null }