The Meaning Behind the Name “ENGINE” | Powering Company Stories Across the World

A Driving Force That Moves Business Value Forward

The word ENGINE first brings to mind the engine of a vehicle.
An engine is not the star of the show. Yet it is indispensable to moving a car or ship forward.
We, too, aspire to be a driving force that supports companies’ ambitions behind the scenes and moves their businesses forward.
Product information, technologies, news, and the stories of the people behind them: by bringing this information together on the ENGINE platform and sharing it consistently, we aim to turn it into a valuable, lasting information asset rather than something fleeting. When that information reaches the people who need it, it can lead to new inquiries, business discussions, and opportunities.
Companies are the protagonists; ENGINE plays a supporting role behind the scenes. That is what we aspire to be.

Building a Circle That Connects People and Companies

The name ENGINE also carries the Japanese idea of enjin—a team huddle or circle of people coming together.
Connecting companies with companies, technologies with technologies, and people with people, we bring together their knowledge, experience, and strengths to create possibilities that no single company could achieve alone.
We hope to expand this circle throughout the manufacturing industry, bringing people together across national, industry, and corporate boundaries to inspire one another and move forward.

There is one more idea we must never forget: enjin, a play on Japanese words expressing our commitment to honoring the connections and relationships we have been fortunate to build.
ENGINE exists today because of the many people we have met and worked with throughout our careers, and because of each relationship that has supported us along the way.
With gratitude for the trust and opportunities we have received, we now hope to create new connections ourselves and help turn them into future business opportunities.

The People Working Locally Are Part of a Company’s Appeal

Our brand tagline is “Global Business, Powered by Stories.”

Through our interviews with many manufacturing companies over the years, we have come to realize one thing: a company’s appeal cannot be fully conveyed through product and service specifications or technical expertise alone.
Why was a particular technology developed? What challenges has the company faced? What motivates the people working locally in their day-to-day jobs?
When we add that background and those personal voices, even technical information gains authenticity and warmth, becoming content that truly resonates with readers.

For companies operating internationally, the people working locally are also an important part of what makes them distinctive.
We carefully uncover the stories that only each company can tell and share them with the world through articles, videos, and the web.

Sharing the companies, products, and technologies taking on the world—helping them be discovered and connected.

Creating new connections and moving business forward through the power of stories.
ENGINE will be a driving force for global business, supporting companies as they take on the world.